Latest signals
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QVC bets its 40-year TV playbook can retrain TikTok sellers
QVC's post-bankruptcy comeback rests on whether its TV selling instincts transfer to 20-second TikTok hooks. The training it built says that's the hard part.
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Visa is betting the whole agentic economy on one word: trust
When software starts buying for you, the hard problem isn't payment rails. It's proving the agent had permission to spend. Visa wants to own that proof.
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Easy returns are becoming TikTok Shop's quiet growth lever
By baking box-free returns into the platform itself, TikTok Shop is removing a reason impulse buyers hesitate to click buy.
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Threads is betting NFL talk, not NFL games, wins second screens
Meta is staffing a live NFL commentary crew on Threads to own the Sunday conversation feed, with live chats starting in November.
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Why big-box names on TikTok Shop squeeze the indie sellers who built it
Best Buy, Ulta and Sephora arriving on TikTok Shop this holiday means early indie sellers now fight for attention they used to own.
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Why NBCU's shoppable TV only works on shows fans obsess over
NBCUniversal's shoppable TV leans on fandom, not convenience. Reality hits like Traitors sell because viewers want to wear the show, not just the product.
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Netflix wants Ibai's live crowd — but can it keep them?
Netflix landed three years of Spain's biggest influencer boxing night. The real test is whether a Twitch community moves behind a paywall.
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Amex wants to prove what you told your AI to buy, before it buys
American Express is pushing a shared standard for recording purchase intent, but with no live integrations, the fraud and dispute payoff is still theoretical.
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An old film-industry code is now a creator's key to SBA loans
Creators now fit under NAICS 5121, the motion-picture code. It opens SBA loans, but a borrowed classification brings underwriting built for a different business.
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Google's Universal Cart turns retailers into inventory feeds
Google's new shopping cart keeps buyers inside Search and Gemini through checkout, pulling control of the customer away from merchant sites.