Latest signals
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On YouTube's Amazon deal, the product won't differentiate you. Your personality will have to.
A curated catalog means every creator sells from the same pool — the channels that win will be the ones whose personality, not product, closes the sale.
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OnlyFans' millionaire count masks a top-heavy creator economy
The platform has minted 5,076 million-dollar earners in a decade, but the same numbers show how thin the fortune is spread across 2.5 million creators.
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TikTok's real payments prize isn't checkout, it's your DMs
Buried app code hints TikTok wants person-to-person payments in messages, a bigger play than smoothing out TikTok Shop checkout.
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Kick's founders bet fan loyalty beats reach with Club
The Stake and Kick founders launched Club, a paid superfan platform. The real test is whether creators trust the same people who built a gambling site.
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YouTube's inflated view counts could backfire in the sponsor room
YouTube's new first-frame view counting hands creators bigger numbers, but advertisers who remember Facebook's $40M settlement may not trust them.
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TikTok's music contest is really a pitch for its LIVE economy
Music On Stage returns as TikTok's answer to YouTube's Eurovision deal, but the real product on show is SoundOn and LIVE's payout tools.
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Pinduoduo bets speed can defend its low-price turf
By promising next-day delivery on fresh food and staples, Pinduoduo moves onto ground Meituan and JD have long held.
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The TikTok Shop hire brands want doesn't exist yet
Brands are opening dedicated TikTok Shop director roles, but the hybrid talent they need sits inside agencies that guard it closely.
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X's originality pivot puts the retweet economy on the clock
X is scrapping revenue sharing for a program that only pays for original posts. The awkward part: it built its culture on the repost.
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Kick's ad debut trades its founding pitch for creator payouts
Kick built its user base on being ad-free. Now it needs those interruptions to pay creators, and its Gen Z sales pitch has to survive contact with reality.